What Are SPF, DKIM and DMARC? Email Authentication Basics
SPF DKIM DMARC are the three email authentication standards that prove your mail is really yours and protect deliverability. See how they work. Full guide below
SPF DKIM DMARC are the three email authentication standards that prove your mail is really yours and protect deliverability. See how they work. Full guide below
An email blocklist is a database of spam-linked IPs and domains mail servers use to reject mail. See what lands you on one and how to avoid it. Full guide below
A spam complaint rate is the share of recipients who mark your email as spam. Above 0.1% it hurts sender reputation. Learn the safe threshold and how to lower it.
Accept-all vs catch-all describe the same thing: a domain that accepts mail to any address. Verifiers say accept-all, admins say catch-all. Here is what it means.
An unknown email status means a verifier could not confirm whether an address is deliverable. It is undetermined, not invalid, usually caused by catch-all domains or greylisting hiding the answer.
Greylisting is an anti-spam technique that temporarily defers a first delivery and accepts it on retry, which can make email verifiers return an unknown status.
Real-time email verification checks a single address the instant it is entered, via API in under a second, blocking fake and mistyped emails at the point of capture.
Email syntax validation checks an address is formatted right: local part, @ and valid domain. It is the fast first verification step. Full guide below.
An MX record is the DNS entry that points to a domain's mail server. Verifiers check it first: no MX record means no mail can arrive. Full guide below.
Email validation vs verification: validation checks an address is formatted correctly, verification confirms the mailbox actually exists. See what each catches and which you need. Full comparison inside.
Honest reviews and verified pricing for sales, marketing & growth tools. Every tool tested by our team. No fluff, no sponsored rankings.