What Is Apollo.io Intent Data? B2B Buying Signals (2026)
Apollo Intent Data is a feature inside Apollo.io that flags companies showing buying signals on B2B topics relevant to your offer. The data is sourced primarily from Bombora topic surge tracking across 5000+ B2B publisher sites. Sales Ops teams use it to prioritize outreach to in-market accounts. Most teams pair Apollo intent signals with Hunter for the verified email find plus verify step.
