B2B Cold Email Benchmarks 2026: Open Rate, Reply Rate & Industry Breakdown

Cold email benchmarks show a 27.7% average open rate, 3.43% reply rate, and 5.1% bounce rate across B2B industries. Top performers exceed 10% reply by combining verified lists, signal-based personalization, and tight ICPs. This guide aggregates data from 10,000+ campaigns to show you exactly where your numbers should sit.

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